How did it all begin?
Verdin used to throw a grand holiday party every year. In 2014, we decided to use those resources to do something more meaningful.
This desire led to the first-ever 24-Hour Give event on November 20 and 21, 2014. The goal was to give a worthy local nonprofit an entire rebrand — from logo to website — in just 24 hours.
We couldn’t do it alone, so we reached out to other local businesses and received enthusiastic responses from printers, media, a video production studio, caterers, restaurants and even a yoga studio to keep us going for the whole 24 hours. We now have a dedicated team of community partners that returns every year, and we always welcome more support through businesses coming together and donating their services!
The response to the first 24-Hour Give was overwhelming, resulting in more than $80,000 in services contributed by all involved. OP C.O.Y. (Coaching Our Youth) received a new logo, stationary, brochure, print and digital ads, social images and television and radio PSAs to support a beautiful new brand. The grand reveal at the end of the 24 hours brought smiles, tears and the understanding that we had given a deserving recipient something truly beneficial. Right away, we knew we were going to keep doing this.
And we did, rebranding Literacy for Life in 2015, Meals That Connect in 2016, Stand Strong in 2017 and CreekLands Conservation in 2018. Each year, we are overwhelmed by the support we receive from our partners and the thousands of community members who nominate, vote and follow the progress. And, each year, the gift gets a bit larger. Last year’s rebrand package was valued at more than $130,000!
We are honored to offer this opportunity to a nonprofit once again in 2019 and look forward to celebrating the sixth year of our community coming together in generosity!