Reports, incredible as they may seem, are not the results of mass hysteria. The​ ​Night of The 24-Hour Give is upon us! During this unique, zombie-ified event,​ ​Verdin will use its time, talent and braaains to give back to the Central Coast​ ​community. With the support of other local businesses, we’ll hunker down for​ ​24 hours to rebrand one lucky nonprofit organization (a $100,000+ value).

For 15 years, we’ve been perfecting the branding and marketing process. We’ve​ ​developed a proprietary strategy to help our clients get the visibility they need.​ ​Who will get the “marketing cure” in 2019? We need your help deciding.

This is no Sunday School picnic. It’s The Night of the 24-Hour Give.

Learn more about
ECHO, El Camino Homeless Organization

Learn more about
Food Bank Coalition of San Luis Obispo County

Partners

We couldn’t do this without the contributions of our amazing community partners:

If your business is interested in donating in-kind support to our rebrand process or a gift to the winning nonprofit, email us and let’s chat!

What is the 24-Hour Give?

The 24-Hour Give is Verdin’s way of donating our expertise and capabilities to boost the visibility of a nonprofit in San Luis Obispo County. The gift is unique for several reasons:
  • A nonprofit receives a full rebrand, marketing strategy and materials to carry out the strategy.
  • Everything is given to the nonprofit free of charge.
  • It’s a community gift, including in-kind contributions from other local businesses, and donations from anyone who wants to participate.
  • It’s all created in 24 consecutive hours.

What does the
gift include?

  • A complete rebrand
  • A new website
  • A new PSA
  • A full marketing strategy and training
  • Custom photography
  • Media advertising donations
  • Printing donations for marketing materials
  • A venue to host a fundraising gala

How did it all begin?

Verdin used to throw a grand holiday party every year. In 2014, we decided to​ ​use those resources to do something more meaningful.

This desire led to the first-ever 24-Hour Give event on November 20 and 21,​ ​2014. The goal was to give a worthy local nonprofit an entire rebrand — from logo​ ​to website — in just 24 hours.

We couldn’t do it alone, so we reached out to other local businesses and received​ ​enthusiastic responses from printers, media, a video production studio, caterers,​ ​restaurants and even a yoga studio to keep us going for the whole 24 hours. We​ ​now have a dedicated team of community partners that returns every year, and​ ​we always welcome more support through businesses coming together and​ ​donating their services!

The response to the first 24-Hour Give was overwhelming, resulting in more than​ ​$80,000 in services contributed by all involved. OP C.O.Y. (Coaching Our Youth)​ ​received a new logo, stationary, brochure, print and digital ads, social images and​ ​television and radio PSAs to support a beautiful new brand. The grand reveal at​ ​the end of the 24 hours brought smiles, tears and the understanding that we had​ ​given a deserving recipient something truly beneficial. Right away, we knew we​ ​were going to keep doing this.

And we did, rebranding Literacy for Life in 2015, Meals That Connect in 2016,​ ​Stand Strong in 2017 and CreekLands Conservation in 2018. Each year, we are​ ​overwhelmed by the support we receive from our partners and the thousands of​ ​community members who nominate, vote and follow the progress. And, each​ ​year, the gift gets a bit larger. Last year’s rebrand package was valued at more​ ​than $130,000!

We are honored to offer this opportunity to a nonprofit once again in 2019 and​ ​look forward to celebrating the sixth year of our community coming together in​ ​generosity!